When it comes to selling commercial properties, the first thing that buyers want to see is the property itself. It’s not enough for you to list its measurements and amenities. The buying public wants to see what your property looks like inside and out. And they want to hear about its many great features at the same time.
But if you’re listing a property that’s so large or complex that it’s impossible to give prospective buyers an in-person tour, how can you show them what they need to know? With video technology – specifically, with creating a video of your commercial properties.
A video tour of your commercial properties doesn’t have to be an elaborate production with special effects and voiceover narration. It doesn’t have to be more than a few minutes long. In fact, keeping it short and sweet will allow viewers to revisit key points as often as they like. You can also take help by real estate consultants as well regarding the video. However, there are many real estate agents in the market but you should only go for the best real estate consultants for the job. But also with these tips, creating a video tour of your commercial properties will be easier than you ever thought possible.
Define The Purpose Of Your Video
Before you get started recording footage, it’s important to define the purpose of your video. What do you want to achieve with it? Or What questions do you want to answer for viewers? What is the primary reason for creating this video tour? Is it to give the viewer a comprehensive look at the property’s features, or is it meant to highlight the property’s best assets? Make sure you clearly state the primary reason for creating this video when you start recording whether you want to sale or rent make it very clear like commercial property for sale . This will help you focus your efforts as you record and edit footage.
Use Quality Equipment
The equipment you use while recording and editing your video tour can make a big difference. If you’re using a cheap video camera that doesn’t have the right features, your video might not turn out how you want. And if you’re using a smartphone, you might not get the resolution you need if the property is large and features a lot of architectural details. If you’ll be recording indoors, consider investing in a camera that’s designed for low-light situations. And if you’ll be recording outdoors, you might want to invest in a camera with a wide-angle lens. If you’re unsure which equipment to invest in, talk to other agents about what they use for recording video tours and what they recommend. And make sure you have enough storage space for the footage you’ll be recording.
Choose The Right Angle
You can’t choose the angle of the shot for every scene of your video tour, but you can choose the best angle for key scenes. For example, when you’re showing off the kitchen, choose an angle that shows off its features and appliances. If you’re showing off the living area, pick an angle that lets the viewer see the room’s layout and design. Choose angles that will showcase the property’s best features and make it easy for the viewer to see all the details they need to know. And make sure you don’t get so close to the scene that you can’t see everything in the shot.
Don’t Forget the Exterior
Even if the buyer has no intention of using the outdoor space, they’ll want to see whatever the property has to offer in that department. They’ll want to see the quality of the landscaping and the condition of the exterior. If the property is large, with fenced-in areas, they’ll want to know what those areas contain. And if the property is next to a highway, they’ll want to know what level of noise pollution they might experience. If the property is near water, the buyer will want to see what it looks like and what aquatic life it contains. If the property includes parking for employees or customers, they’ll want to know how many spaces are available and their level of convenience.
Record Video Footage Along With Narration
If you want to create an effective video tour of your commercial properties, you’ll need to record narration as you record the footage. This will let you include important information as you show off the property’s features. It will also allow you to leave out details that don’t matter as much. You don’t have to narrate the entire video. You can use narration sparingly to mention key features and benefits of the property. And you can use subtitles or bullet points to let the viewer know what you’re talking about. Let the video footage do most of the talking for you, and add narration as needed.
Record by Day, Edit in Quality
To create a high-quality video tour, you’ll need to record footage by day. If you record by night, the lighting might not be consistent. The shadows might be too dark in one scene and not dark enough in another. By recording footage by day, you’ll have consistent lighting from start to finish. But even if you record consistently, the quality of your video can be impacted by editing. If you edit footage haphazardly, without any attention to detail or quality, your video might turn out choppy and full of distracting elements. Editing footage carefully can significantly improve the quality of your video.
Show Off the Property’s Best Features
When you’re filming a video of your commercial properties, you want to show off their best features. But you don’t want to show off only the features that are convenient for you as the video’s creator. If you do, the buyer will only see what’s convenient for you. Instead, you want to show off the features that are the most useful to the buyer. These are the features that will make their lives easier. This will give them the best value for their money.
Don’t Forget to Include The Restrooms & Kitchen
Even if the kitchen and restrooms aren’t the most glamorous parts of the property, they’re still important. They provide a glimpse into how well the property is maintained and how well the current owners maintain it. And they provide insight into how well future tenants might maintain the property. If the kitchen and restrooms are poorly maintained or in disrepair, they might be a sign that other parts of the building are in disrepair, too. And if these rooms aren’t maintained properly, they could be a significant source of water damage to the rest of the building.
When you create a video of your commercial properties, you give the buyer the opportunity to see the property in person. You allow them to tour the property from the comfort of their own home. And this can make all the difference in the world when it comes to selling commercial properties. There are many ways to sell a commercial property, but a tour video has proven to be one of the most effective ways of showing off these commercial properties. With the above tips, you can create a video of your commercial properties that will help you sell them quickly and easily.