Selling real estate is no longer a local business. Prospective home buyers or renters can now research properties from anywhere, whether in their own city or another state. And with the internet continuing to grow, it’s no surprise that many real estate agents have taken their services online. But if your agency isn’t on sites such as Zillow, Trulia or Realtor.com yet, you need to take action fast. The popularity of online listings continues to increase at a rapid pace. In fact, over 90 million users access real estate listings online on a regular basis. That means it’s never been more important for your realty company to list your properties on these websites as soon as possible.
Why List Your Properties Online
If you’ve been in the real estate business for any length of time, you know that finding a buyer for a property can take some time. Prospective buyers have to consider a number of factors before they decide to make an offer. These factors include the condition of the property, the location, and the price. If you’re able to narrow down your buyer pool, you can usually close on the sale of the property in a reasonable amount of time.
However, if your business is only servicing a local area and your prospective buyers are coming from farther away, it may take longer for them to find the property that’s right for them like commercial property for sale etc. One way to speed up the process is by listing properties online. This lets prospective buyers search for properties from the comfort of their own home, without needing to drive around town looking at houses. With online listings, you can also show off your property to a much wider audience, which can help you make even more sales.
How to Increase Your Real Estate Sales by Listing Online
If you’re wondering how to increase your real estate sales by listing properties online, there are a few steps you should take to get started. First, make sure that your listings are optimized for online searches. This will help readers find your property in their online searches. Next, you’ll want to create a lead capture form on your website.
This will allow you to capture the contact information of interested buyers and keep them engaged in the buying process. Finally, you can promote your online listings on social media, your email marketing campaigns and on your other marketing materials. Now that you know how to increase your real estate sales by listing your properties online, let’s take a look at three reasons why consumers research properties online.
Three Reasons Consumers Research Properties Online
When it comes to prospective homebuyers, there are two types: Those who prefer to look at houses in person – these buyers usually want to see what the neighborhood is like, what the schools are like, etc. and are more likely to work with a local real estate agent since driving around to view properties is easy.
Those who prefer to search for properties online – these buyers may be working with a limited budget, have a long commute to and from work, or have a family with busy schedules. Finding homes online is a convenient way to search for properties.
Step One: Create Professional Photos of Your Properties
First and foremost, you need to create professional photos of your properties. Real estate photos that look unprofessional will turn away potential buyers. Prospective homebuyers want to see what the inside of a home looks like. They want to know if the property has hardwood floors or tile.
They want to know if there are any issues with the property that they might not be able to see in person. Photos can help answer all of these questions and more. Once you have professional photos of your listings, you can then upload them to the most popular real estate websites.
If you don’t have photos of your listings yet, there’s no time like the present to get them done. There are many professional photography options available, so you can choose what works best for you and your budget.
Step Two: Add Rich Content to your Websites
Next, you need to add rich content to your real estate website. This means that you need to upload as much information about the properties that you’re trying to sell as you possibly can. You can add things like photos of the inside and outside of the home, the school district and more. The more information you can add to your website, the better. The more information you can add, the more likely it is that you’ll engage potential buyers and make a sale. In order to add rich content to your real estate website, you’ll need to create a page for each property that you’re trying to sell.
You can then use a software like WordPress to create a webpage for each property. You can even add an interactive map on each page that shows the location of the property. Creating a webpage for each property is important because it allows you to track leads and see which properties are receiving the most attention.
Step Three: Leverage Lead Capture on Your Websites
Finally, you want to leverage lead capture on your real estate website. You can do this by adding a form to the homepage or a specific landing page for each property. You can also add a form on your listing pages. Adding a lead capture form to your real estate website lets you collect the contact information of potential buyers.
This gives you the opportunity to stay in contact with these potential clients and continue to engage them. You might be wondering what you can do with the information that you collect from real estate lead capture forms. You can use this information to send out targeted emails.
For example, you can send emails about upcoming open houses. You can also send emails to people who have shown interest in a specific listing by adding their information to an email list.
Now that you know why so many consumers research properties online, it’s important that you take action and list your properties online as soon as possible. Doing so will allow you to reach a wider audience and make more sales than ever before. There are many ways to get started, but the most important is to create professional photos of your listings. Next, you need to add rich content to your website and make sure to add lead capture forms to your pages. Once you’ve done that, you’ll be well on your way to making more sales and growing your business.